Master in E-Business Management
In today’s digital age, businesses operate in a highly dynamic environment where online presence and effective digital strategies are imperative for success. A Master’s in E-Business Management equips individuals with the knowledge and skills needed to navigate this rapidly evolving landscape, blending the principles of business management with cutting-edge technologies and digital marketing strategies.
- 1.5 Years
- Deadline: 28 August
Overview
The core curriculum of a Master’s in E-Business Management covers a wide array of essential subjects that are crucial for navigating the digital landscape of modern business.
Firstly, students delve into the foundational aspects of e-commerce, gaining an understanding of online transactions, payment gateways, and the various e-commerce platforms that drive today’s digital marketplace.
Next, the focus shifts to digital marketing strategies, where students explore techniques like Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, and email marketing. These strategies are pivotal for driving traffic to websites, engaging customers, and enhancing brand visibility in the crowded online space.
Data analytics plays a significant role in e-business management, as students learn to harness the power of data to extract insights, make informed decisions, and optimize digital marketing campaigns for better returns on investment (ROI).
Business strategy is another key area of study, where students develop strategic thinking and decision-making skills to align e-business initiatives with broader organizational goals and objectives. This involves understanding market dynamics, competitive positioning, and sustainable growth strategies in the digital realm.
Emerging technologies are also explored, including artificial intelligence, blockchain, and the Internet of Things (IoT), and their applications in e-business management. Understanding how these technologies can be leveraged to enhance efficiency, innovation, and customer experiences is critical for staying ahead in the digital age.
Finally, students gain insight into the legal and ethical considerations surrounding e-business operations, including data privacy, intellectual property rights, and cybersecurity. Understanding and adhering to relevant laws and ethical principles are essential for building trust with customers and maintaining the integrity of e-business operations.
Overall, the core curriculum of a Master’s in E-Business Management provides students with a comprehensive skill set and knowledge base to succeed in the fast-paced and ever-evolving world of digital business.
Career Opportunities
Graduates of a Master’s in E-Business Management program are well-positioned to pursue various career paths in both traditional and digital-native companies, including:
E-Commerce Manager/Director
Digital Marketing Manager
Business Analyst
Consultant
Entrepreneur/Startup Founder
Program Learning Outcomes
The major learning outcomes of the program are as follows:
General Objectives:
Exhibit the ability to effectively communicate both orally and in writing in native and foreign languages, facilitating clear and concise interaction with diverse stakeholders in the hospitality industry.
Demonstrate adeptness in managing information by efficiently searching, retrieving, interpreting, processing, analyzing, and maintaining data from a variety of sources, empowering informed decision-making and strategic planning.
Showcase leadership capabilities, collaborative teamwork, and a strong sense of responsibility through active participation in group projects, initiatives, and organizational activities within the hospitality context.
Display a commitment to personal and professional growth by engaging in continuous learning, seeking out opportunities for skill enhancement, and adapting to emerging trends and challenges in the hospitality field.
Demonstrate initiative and an entrepreneurial mindset by proactively identifying opportunities for innovation, devising creative solutions to industry challenges, and contributing to the advancement of hospitality businesses and practices.
Exhibit the ability to evaluate and ensure the quality of work through rigorous assessment processes, adhering to industry standards and best practices to deliver excellence in hospitality management endeavours.
Professional:
Acquire a deep understanding of modern management principles and theories applicable to various operational areas within organizations, including purchasing, production, accounting, marketing, finance, human resources, and more.
Understand the importance and basic models of e-business solutions, including Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Government-to-Business (G2B), Government-to-Consumer (G2C), and Government-to-Government (G2G).
Familiarize yourself with national, European, and international processes of legal regulation of e-business, ensuring compliance and understanding the legal frameworks governing online transactions and activities.
Explore the unique challenges and opportunities of entrepreneurship in the digital realm, including strategies for navigating the online marketplace, leveraging digital technologies, and adapting to rapidly evolving digital landscapes.
Develop advanced project and process management skills using modern Information and Communication Technology (ICT) tools. Learn to effectively plan, execute, monitor, and control projects and processes, ensuring efficiency and effectiveness in project delivery.
Gain the ability to effectively apply information technologies in business processes, introducing e-business solutions, technologies, and services to enhance organizational competitiveness. Evaluate existing opportunities and leverage technology to drive innovation and strategic growth in the digital age.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Biology | 4 | ESTU 203 |
| Clinical Pharmacy | 2 | ESTU 340 |
| Drug Technology | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Microbiology | 4 | ESTU 768 |
| Biochemisrty | 4 | ESTU 432 |
| Pharmacy | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Biology | 4 | ESTU 203 |
| Chemisrty | 2 | ESTU 340 |
| Drug Technology | 4 | ESTU 657 |
