The major learning outcomes of the program are as follows:

General Objectives:

1. Exhibit the ability to effectively communicate both orally and in writing in native and foreign languages, facilitating clear and concise interaction with diverse stakeholders in the hospitality industry.

2. Demonstrate adeptness in managing information by efficiently searching, retrieving, interpreting, processing, analyzing, and maintaining data from a variety of sources, empowering informed decision-making and strategic planning.

3. Showcase leadership capabilities, collaborative teamwork, and a strong sense of responsibility through active participation in group projects, initiatives, and organizational activities within the hospitality context.

4. Display a commitment to personal and professional growth by engaging in continuous learning, seeking out opportunities for skill enhancement, and adapting to emerging trends and challenges in the hospitality field.

5. Demonstrate initiative and an entrepreneurial mindset by proactively identifying opportunities for innovation, devising creative solutions to industry challenges, and contributing to the advancement of hospitality businesses and practices.

6. Exhibit the ability to evaluate and ensure the quality of work through rigorous assessment processes, adhering to industry standards and best practices to deliver excellence in hospitality management endeavours.

Professional:

• Possess advanced knowledge of both mainstream and alternative theories, concepts, and models in business and management, enabling critical analysis and informed decision-making.

• Demonstrate proficiency in modern and fundamental concepts, theories, and methods of management across various operational areas within organizations, encompassing purchasing, production, accounting, marketing, finance, human resources, public relations, and advertising.

• Acquire a solid understanding of the basics of strategic management specific to the hospitality industry, facilitating strategic decision-making and sustainable business development.

• Develop skills in project and process management utilizing contemporary Information and Communication Technology (ICT) tools, ensuring effective execution and delivery of projects within hospitality contexts.

• Demonstrate proficiency in conducting both quantitative and qualitative research, applying appropriate methodologies in business and management contexts to generate valuable insights and inform strategic actions.

• Possess strong communication skills, adept at utilizing various means of communication to convey ideas, collaborate with stakeholders, and foster effective interpersonal relationships within the hospitality industry.

• Demonstrate the ability to analyze financial statements proficiently, interpret financial data to assess organizational performance and make informed financial decisions in professional contexts.

• Exhibit proficiency in effectively managing information systems and technology within the hospitality industry, leveraging technological tools to enhance operational efficiency and guest experiences.

• Acquire the ability to conduct marketing research specific to the hospitality industry, applying relevant knowledge and tools to analyze market trends, consumer behaviour, and competitive landscapes to inform marketing strategies.

• Apply appropriate skills and knowledge to ensure high levels of service quality and guest satisfaction within hospitality operations, fostering positive guest experiences and loyalty.